What Makes Our Premium 18k White Gold Coating Better Than Others?
You may be wondering what makes our Premium White Gold Coated Jewellery more special than other retailers and that's a good question.
It's rare to use white gold coating over sterling silver but we custom make this because we are aware many people prefer long lasting fashion jewellery and after all, Sterling Silver is so much nicer!
This is less than half the thickness of a hair strand!
Our other Premium White Gold Coated items (Necklaces, Earrings and Bracelets) use 0.50 microns, which is 3x thicker than the standard thickness but this should have the same life span as a thicker plated ring, due to less usage and sweat.
We also use 18k white gold, whereas others may cut corners and may be using a lower gold purity, such as 9k or 14k plating.
If you use white stones set in Yellow/Rose Gold, then you may find the stones look a little darker because of the metal setting behind the stone, hence the reason why White Gold Engagement Rings became the most popular choice towards the end of the 20th century.
As high quality Diamonds are very expensive, we decided to use Cubic Zirconia, which would give the same high quality as the very best diamonds without the price tag.
We didn't just any CZ but the very best, giving a supreme shine with perfect symmetry throughout.